Dreams and goals are something very personal and individual. But how can they be captured and presented? For our client “Tiroler Sparkasse”, we came up with the campaign and the motto “#glaubandich – TRÄUME NEHMEN FAHRT AUF” and thus took on this question. The aim of this campaign was to collect as many dreams as possible and send them on their way on a 15-metre bus. A total of 5 buses were on the road in Tyrol for 15 months – with a huge #glaubandich logo filled with dreams. For every wish submitted online or placed directly on the bus, the Tiroler Sparkasse donated €1 to the Tyrolean Women’s Shelter. In total, several thousand euros were collected for the good cause.
#glaubandich DREAMS TAKE OFF